STEP INTO THE OBSCURE.

STEP INTO THE OBSCURE.

Welcome to Obscura, your hub for true fashion news and aberrant views, a step away from the industry norm.


Played Our Cards Right: Inside Obscura Zine’s First Event

Read More
Legacy in Denim Advertisements
Audrey Treon Audrey Treon

Legacy in Denim Advertisements

Gap x KATSEYE and American Eagle x Sydney Sweeney represent more than denim and viral ads - they are indicative of the broader culture. Read the analysis on how denim ads shook up the world this summer.

Read More
XO, Obscura - September 2025
Yesenia Follingstad Yesenia Follingstad

XO, Obscura - September 2025

A letter from Obscura’s Editor in Chief, Yesenia Follingstad, discussing legacy, playing your cards right, and what it means to succeed.

Read More
Songs of Siren Debuts SS26 Collection at NYFW
Alexia Hill Alexia Hill

Songs of Siren Debuts SS26 Collection at NYFW

The NYFW presentation showcased nine looks from the brand’s second and newest collection entitled, “Siren Call” slated to include new cuts, silhouettes, and motifs, served up corporate a la mode.

Read More
Consumerism Meets Cult Mentality
Nina Dagaev Nina Dagaev

Consumerism Meets Cult Mentality

Rapid consumption is transforming traditional brand loyalty into cult-ish territory. How is this impacting younger generations, and how can they take their power back and get out of the never-ending consumption cycle?

Read More
XO, Obscura - August 2025
Yesenia Follingstad Yesenia Follingstad

XO, Obscura - August 2025

The first monthly letter from Obscura, this month discussing vanity, scrutiny, and our worship of beauty in a world where it never lasts.

Read More
FINE CHAOS: Designing Disorder into Meaning
Joseph Benjamin Joseph Benjamin

FINE CHAOS: Designing Disorder into Meaning

The New Wave of Luxury Rebellion - Co-founder of FINE CHAOS Marc C. Møllerskov’s insight on the Copenhagen-based brand that’s disrupting luxury fashion through decay, myth, and memory.

Read More
The Queers Will Not Disappear
Yesenia Follingstad Yesenia Follingstad

The Queers Will Not Disappear

Obscura Zine’s June Editorial The Queers Will Not Disappear centers trans models, shot at Stonewall Inn in West Village, Manhattan.

Read More

NOT YOUR REGULAR FASHION PUBLICATION.

Learn More

Subscribe to our newsletter.

Sign up with your email address to receive news and updates.